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Winery "Kuban-Vino" introduced a new concept of wines "Chateau Taman Select"
Assessing the changing structure of demand, as well as new technologies used in wine production, the Kuban-Vino team came to the decision to replace the varietal the composition of the collection "Chateau Taman Select". In the new concept, the basis of still wines is popular European varieties: Merlot, Chardonnay, Cabernet Sauvignon."We decided to go beyond the local varieties and assembly wines in favor of wines from international grape varieties. Thus, completely new stylish and bright wines. All were created without exposure to demonstrate varietal characteristics in our reading and taking into account the experience gained. Every wine has a PGI category, which confirms that wines were created from Russian grapes harvested on the Taman Peninsula of the Krasnodar Territory ", - commented on the director of the Department for Development and Promotion of the Kuban-Vino Eduard Dolgin.
Not only the internal content of the collection has changed, but also the external. New look was prepared in collaboration with several design teams of the South of Russia. Labels are made in the style of Suprematism, which most fully reflects the concept of this wine, where the essence is simple and deep from the first sip to the last drops.
"We are close to the idea of Suprematism, when in a black square you can see everything that you want to. It is neutral, like a mirror that reflects your own story. This canvas lies in our proposed design concept for the "Select" series. we They wanted to show that the main thing in a bottle of wine is wine. The label seems to say: “The most important thing is inside,” said Dmitry Panfilov, art director at Panfilov & amp; Yushko C.G.
Series "Select" was developed specifically for the HoReCa segment with taking into account the features of this market sector. The collection is presented in wine lists. restaurants, as well as in specialized boutiques. The series includes quiet and sparkling Chateau Taman Select wines, as well as white and red Chateau Taman Grand wines Select. "